Think back to the last time you bought a new computer, or researched a good book you wanted to read. Where did your search start? If you’re like most consumers, it probably began with customer reviews. Why? Because reviews are candid. They’re not published by the company promoting the product; they’re not fluffed up with marketing lingo and meaningless buzzwords; and most importantly, they’re the words of people just like you.
B2B consumers are the same way. When researching products, one of the most persuasive pieces of content that a consumer will view is a testimonial or a review by a another product user. These reviews and testimonials are the pieces of content that consumers are viewing before they’re reaching out to companies, and that’s what makes customer testimonials a worthy investment of your time.
Check out the video below and contact us for your own custom video review [email protected]