As with any successful venture, people must know you, like you, and trust you to do business with you. Promoting your business to people of a particular need is as sound a strategy as there is. But how do you get noticed? What tools and strategies should you implement to make sure people know who you are and that you have solutions to their problem? Following are some of the time tested, proven methods for generating explosive growth in your home inspection sales.
Face To Face Marketing. Get out in front of people! Let them know that your business is in town. Get to know the people in your area and develop a list of contacts that you can maintain and grow throughout the years. Successful face to face marketing has the effect that whenever the prospective client sees you they know something good is coming. There are many ways of incentivizing collaboration with the people in your industry.
Online Marketing. Social Media and other forms of online advertisement, like blogs and websites, are becoming increasingly important these days. 97% of consumers search for businesses online, so make yourself easy to find! Become familiar with most popular social networking sites like Facebook, Twitter, Google’s social and business forms like Google+ and Google Local, as well as LinkedIn. There are also online directories like Yelp, Angie’s List, Bing, Yahoo and many more. If you aren’t tech-savvy yet, you should make an effort to be on your way to succeed.
Organize Your Work. Keep your list of contacts, clients, and prospects organized, up to date, and well taken care for. There is not much worse for your business than to neglect one single client. Direct mail, email, phone calls, and face to face meetings are ways to reinforce that you do care for those who you do business with and they are important to you. Utilize technology, or plain paper and a desk or wall calendar, to set up visual reminders (audio reminders work great as well) to call someone back, a meeting you have, appointments, or anything important that could improve your business relations.
It is said, “a formal education will make you a living, while self-education will make you a fortune.” Learning what works for you and your business and prospering because of it will no doubt be a process that leaves you fulfilled and satisfied with life. In closing, an often underutilized key to success is getting together with other people in your line of business and discussing strategies for success. Joining a like-minded group who are committed to each other’s success, called a mastermind group, may be the best business decision you make.
We can help with many of the online functions that will help you grow your local business from managing your local Jasper Pickens County exposure to Social Media, Reputation Marketing and Video Marketing. Check out our 2014 Advertising Special at 2014 Advertising Special
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