How Valuable Do You Think Having A Review, Product or Introductory Video On Your Main Website Page Is?
Studies have shown that a video on your landing page can increase your rate of conversion by up to 85+%.
Videos are effective for a few reasons:
- People are inherently lazy | Watching a video is an easier to digest information than reading a long piece of content.
- They’re entertaining | People have been watching TV for ages for a reason and this makes it a comfortable format to consume.
- High-quality production raises the authenticity and legitimacy of your company.
- They make your business easier to understand | Videos are the closest you can get to having the actual product in the consumer’s hand.
It all comes down to the communication of your brand message. Is a video the absolute best way to explain and show off your business to your audience? If the use of your product can be explained in video format, then your answer is most likely Yes.
Just something to think about when promoting your site, products and services to your Local Community.
If you’re looking for a video to help promote your business, products and/or services, contact us today. We can help! (404) 680-8495 or [email protected]
The Hair Loft